Iddarammayilatho competing with Gabbar Singh

Yes, Iddarammayilatho is competing with Gabbar Singh! This is in terms of the pre-release promotional campaign.

The publicity for Gabbar Singh began several months prior to the theatrical release starting from first look posters, teaser, theatrical trailer, audio launch, song promos to personal interviews. This strategy benefitted the film in a big way.

Bandla Ganesh is planning to follow the same strategy for his romactic entertainer 'Iddarammayilatho' starring Allu Arjun and Amala Paul. The promotional campaign of the film will begin from next week itself. Interesting updates regarding the film would be revealed frequently to make the fans and film goers get hooked on to the project. If everything goes well, Iddarammayilatho will garner record openings and falls into the profit zone within just few days of it's release.

On the other hand, the shoot of Iddarammayilatho is progressing at brisk pace. The storyline, action sequences, songs composed by Devi Sri Prasad and Allu Arjun's dances will