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Atharintiki Daredi back on track
By: Tupaki Desk | 24 Jun 2013 11:30 AM GMT
The past few days have been abuzz with the reports of possible postponement of the release of Pawan Kalyan's upcoming flick 'Atharintiki Daredi', due to the delay in the shooting. This news has worried the distributors and buyers who have poured in record amounts on the theatrical rights of this family entertainer.
Sources close to the unit confirms, 'Atharintiki Daredi' will be releasing in the first week of August at any cost. Although there is a bit of lag in the shoot, entire team is working extremely hard to meet the deadline.
'August 7th' is ideal date for a big film release as the long Independence Day and Ramzan weekend will help them to set the cash registers ringing. Encashing this golden opportunity, a star of Pawan Kalyan's stature and following could easily shatter the existing records. Buyers have invested huge sum on the film banking on these factors. Hence, the postponement of the release will prove costly for them.
The business circles will breath a sigh of relief with the latest clarification from the production house. Powerstar will be entering theatres this time with a highly entertaining character. Don't dare to miss the Comedy Bonanza!
Sources close to the unit confirms, 'Atharintiki Daredi' will be releasing in the first week of August at any cost. Although there is a bit of lag in the shoot, entire team is working extremely hard to meet the deadline.
'August 7th' is ideal date for a big film release as the long Independence Day and Ramzan weekend will help them to set the cash registers ringing. Encashing this golden opportunity, a star of Pawan Kalyan's stature and following could easily shatter the existing records. Buyers have invested huge sum on the film banking on these factors. Hence, the postponement of the release will prove costly for them.
The business circles will breath a sigh of relief with the latest clarification from the production house. Powerstar will be entering theatres this time with a highly entertaining character. Don't dare to miss the Comedy Bonanza!
